Evidence first
Opportunities are tied to observed gaps, questions or fresh signals. ACE does not invent customer claims, statistics or case studies.
Managed Search + AI Visibility, with proof of the work.
Can buyers find your business when they ask for the service you sell? ACE — Agent Commerce Exchange — measures buyer-query discovery, checks the public evidence behind it, and prepares improvements you can verify. Start with a free Visibility Check. No website access is needed.
- Verified AnswerabilityScored out of 100
- Experience & ActionabilitySXO evidence · no duplicate score
- Website & AI Safety BaselineIncluded, no extra charge
- Independent verificationOf every accepted fix
- Continuous monitoringWith receipts
What ACE does, in plain English
Agent Commerce Exchange (ACE) is a managed service for service businesses. ACE audits how search engines and AI assistants read your public website, fixes the gaps you approve, verifies each fix independently, keeps monitoring for regressions, and records all of it in a Value Ledger you can read.
SEO: Search Engine Optimization
Technical search hygiene so search engines can find and trust your pages: crawlability, indexability, canonicals, sitemaps, metadata, structured data and page quality.
AEO: Answer Engine Optimization
Making your business facts, services and direct answers explicit enough that search engines and AI assistants can interpret them without guessing. ACE measures this as Verified Answerability.
GEO / AI Visibility
Generative Engine Optimization improves sourceability, fact consistency, freshness and machine-readable evidence for generative search and AI answers. ACE measures supported observations without promising citations.
SXO: Search Experience Optimization
Experience & Actionability connects search intent to a useful page and a legitimate next step: readable content, fast pages, clear navigation, trust and working contact, quote or booking paths.
GEO: Generative Engine Optimization
Improving and observing how generative AI systems can understand and use your public evidence. ACE adds GEO observation as real external evidence becomes available. External engines keep control of retrieval, citation and recommendation.
Who ACE is for
Service businesses whose website is where customers, search engines and AI assistants decide whether to call. Examples include:
- Managed IT and MSPs
- Cybersecurity
- HVAC and home services
- Contractors
- Dental practices
- Accounting firms
- Insurance agencies
- SaaS and B2B services
- Other service businesses
Five things ACE checks, continuously
Each check answers one question, produces evidence you can inspect, and is re-run after every accepted change and on a monitoring schedule.
1
Findability SEO
Can search engines and AI crawlers reach, index and understand your pages?
You get: technical search monitoring of crawl, index, canonical, robots, sitemap, metadata and structured-data health, with evidence for each finding.
2
Verified Answerability AEO
Can a machine reconstruct your approved business facts and answers from published evidence without guessing?
You get: a score, the exact facts it could and could not recover, and the evidence behind each answer.
3
AI Visibility & Sourceability GEO
Can generative systems find, ground and accurately use your public evidence?
You get: sourceability, fact-consistency, freshness and supported generative-visibility observations kept separate from SEO scoring.
4
Experience & Actionability SXO
Does the right visitor land on a useful page and reach a legitimate next step without friction?
You get: evidence across speed, readability, navigation, trust, calls to action, contact, quote and booking paths. ACE reuses existing signals rather than inventing a duplicate score.
5
Website & AI Safety Baseline
Do covered public and authorized surfaces show common web and AI-agent risk patterns?
You get: findings, verified fixes and regression monitoring, included with every managed engagement. Not a penetration test or security guarantee.
6
Proof and Value Ledger
What changed, what passed, what remains unknown and what is being monitored?
You get: a receipt after every accepted change and recurring proof that keeps measured outcomes separate from modeled ones.
How ACE works
Eight steps, in order. Step four is a human gate: nothing is applied to your site until you, or a policy you wrote, approve the exact change.
Audit
ACE inspects public evidence, and authorized sources when you grant them.
Baseline
Scores and findings are recorded with timestamps and evidence hashes.
Prepare the fix
Changes are prepared in an isolated sandbox with an exact diff and a rollback plan.
- Human gate
Approval and policy
You approve the exact change, or a policy you wrote does. A pending approval is never treated as approved.
Apply or hand off
ACE applies through a least-privilege connector you authorized, or hands a package to your webmaster.
Independent verification
Fresh public evidence must confirm the result. A successful deployment on its own does not count.
Visibility Monitor
Covered checks run on a schedule and flag regressions.
Value receipt
You receive what changed, what passed, what is unknown and what ACE watches next.
How ACE proves the work
A score is easy to print. ACE is built so the number has to react to the evidence, and so that missing evidence is never mistaken for a pass.
Counterfactual testing
ACE removes or alters a critical fact inside a disposable sandbox copy of your site and verifies the score falls. It then restores or fixes the fact and verifies recovery. A metric that does not react to the evidence is not trusted.
Unknown means unknown
Missing evidence is not a pass. Checks ACE cannot run, for example when measurement access has not been granted, are reported as UNKNOWN and earn zero until the evidence exists.
ACE tests its own tests
A passing child test is not trusted on its own. Evidence artifacts are hashed and tamper-evident. Scenario completion and generator health are checked. Adversarial mutations must reach the system under test. Canaries deliberately corrupt disposable evidence, and the verifier must turn red.
For skeptics: a typical agency report next to an ACE receipt
| Stage | Typical SEO report | ACE receipt |
|---|---|---|
| Starting point | A list of work that was done | A timestamped baseline with scores, findings and evidence hashes |
| Findings | General recommendations | The exact finding, the evidence behind it and why it matters to a machine reader |
| Changes | Described in a summary | An exact diff you approved, with a rollback plan |
| Result | Screenshots of rankings or traffic | Independent verification against fresh public evidence after the change |
| Ongoing | A monthly activity PDF | A recurring receipt: what passed, what is unknown, what regressed and what is monitored |
Website & AI Safety Baseline, included
Every managed ACE engagement includes a Website & AI Safety Baseline. ACE checks covered public and authorized site surfaces for common web and AI-agent risk patterns, verifies accepted fixes in a sandbox or authorized workflow, and monitors covered regressions.
What it covers
- Common web hygiene risks on covered public surfaces, such as exposed files, unsafe redirects and leaked configuration.
- AI-agent risk patterns where AI-consumable content or flows exist, such as instructions hidden in page content that try to steer an assistant.
- Passive public evidence for prospects; deeper authorized sandbox or source checks for customers.
- Verification of accepted fixes and monitoring of covered regressions.
What it is not
- Not a penetration test.
- Not a SOC, MDR or incident response service.
- Not a full cybersecurity program.
- Not a guarantee that your site is secure or cannot be compromised.
Illustrative example, not a customer case studyACE improves a site's answerability and, during the same baseline, finds a configuration file that is publicly readable. The fix is prepared, approved, applied and verified, and the receipt records it at no extra charge.
Engagements
Start with the free audit, fix what matters, then keep it monitored. Prices are in USD per website. Exact scope and any setup fee are frozen in your written agreement before paid work begins.
Free
Visibility Check
$0
A public-evidence baseline showing how your business can be found, understood and acted on.
- Findability and technical search readiness
- Verified Answerability and Agent Actionability scores
- Top evidence and trust gaps
- Covered public safety findings
Public evidence only. No credentials, no obligation.
One-time
Search + AI Visibility Audit
$950
The free Visibility Check plus authorized evidence, deeper analysis and a prioritized improvement plan.
- Authorized source and measurement evidence
- Website & AI Safety Baseline on authorized surfaces
- Prioritized remediation plan with exact fixes
- Credited toward your first Managed month
GEO observations are included only where real external evidence exists.
Recurring
Visibility Monitor
$399 per month
Continuous scoring and alerts without remediation. Your team or agency makes the changes.
- Weekly re-scoring of all five checks
- Regression alerts with the exact finding
- Exact recommendations, ready to hand off
- Monthly receipt
No production access. Remediation available per change set.
Recurring, most complete
Managed Search + AI Visibility
From $1,500 per month
Continuous Search + AI Visibility monitoring, governed improvements, content opportunities and independent verification.
- Everything in Visibility Monitor
- Fixes prepared, approved, applied or handed off, then verified
- Website & AI Safety Baseline included
- Value Ledger receipts and monthly proof
- GEO observation as evidence sources are accepted
A subscription never changes ACE scores, evidence or verification.
Recurring
Managed Search + AI Visibility + Technical
From $2,000 per month
Managed Search + AI Visibility plus deeper crawl, index, canonical, robots, sitemap, metadata and structured-data work.
- Everything in Managed Search + AI Visibility
- Technical crawl and indexability review
- Bounded technical remediation where authorized
No ranking or traffic guarantee.
Recurring
Managed Search + AI Visibility + Local Growth
From $2,000 per month
Managed Search + AI Visibility plus service-area, entity and citation consistency for businesses whose geography matters.
- Everything in Managed Search + AI Visibility
- Service-area and location evidence review
- Local entity and citation consistency where authorized
- Local query and conversion-path monitoring
No Maps placement, call, lead or revenue guarantee.
Per change set
Verified Site Improvement
From $500
Governed implementation of an audit plan for customers who are not on a Managed plan.
- Exact diff for every change
- Deterministic checks before apply
- Rollback evidence
- Independent re-verification
Quoted from the audit plan. Applied through the access mode you choose.
By quote
Custom Search Program
Quoted
A written-scope search program for customers who want focused technical or on-page search work without the full managed service.
- Technical SEO monitoring
- On-page and search-intent opportunity plan
- Measurement and monthly progress report
Scope is kept narrow and agreed in writing.
You choose how much access ACE has
- Monitor and recommendACE reads public evidence and delivers exact recommendations. No credentials required.
- Webmaster handoffACE prepares an immutable change package for your team or agency, then verifies the public result.
- Pull requestWhere your site lives in a repository, ACE opens a bounded branch or pull request for your review.
- Authorized connectorA least-privilege connector for supported platforms: read, snapshot, prepare, validate, approve, apply, verify, roll back if needed.
ACE never needs unrestricted website credentials, and models never receive your secrets. Read the Security & Trust page for the full boundaries.
What ACE does not guarantee
ACE improves and monitors the inputs you control and proves what it did. External engines control their own indexes, rankings, citations and recommendations, and being a customer never changes ACE's scoring or evidence.
- Google, Bing or Maps rankings or placement.
- Citations or recommendations by ChatGPT, Gemini, Perplexity, Claude or any other AI assistant.
- Traffic, calls, leads, conversions or revenue.
- That your website is secure or cannot be compromised.
Content Opportunity Engine
Publish useful content because the evidence says it is needed—not because a calendar says “write a blog.”
ACE can identify evidence-backed opportunities from search and AI visibility gaps, customer questions, experience friction, freshness signals and business expertise. Managed customers can preview drafts, request changes and approve specific channels in the Customer Portal. Draft approval does not publish automatically.
Customer review
Preview the exact draft, request changes, decline it, or approve selected channels such as your website or social profiles.
Measure the result
After authorized publication, ACE can re-check Findability, Answerability, AI Visibility and Experience evidence without turning correlation into invented revenue.
Questions and answers
The same plain answers a person, a search engine or an AI assistant should be able to verify from this page.
What is Agent Commerce Exchange (ACE)?
ACE is a Managed Search + AI Visibility service for service businesses. ACE helps your business get found, be understood accurately by search engines and AI systems, make the next customer action easier, and prove accepted improvements with evidence.
What do SEO, AEO, GEO and SXO mean?
SEO helps your pages get found and understood by search engines. AEO makes your business facts and answers explicit for answer systems. GEO improves the sourceability and consistency of evidence used by generative AI. SXO (Search Experience Optimization) improves the experience from search intent through the useful page to the next legitimate action. ACE manages these as one Search + AI Visibility system while keeping the evidence planes distinct.
Does ACE guarantee Google rankings, AI citations, traffic or revenue?
No. ACE improves and monitors the inputs a business controls and proves what changed. Google, Bing, ChatGPT, Gemini, Perplexity, Claude and other external systems independently control crawling, indexing, ranking, citation and recommendation. Being an ACE customer never changes ACE scores, evidence or verification.
What is Verified Answerability?
Verified Answerability is a score out of 100 that measures whether an independent machine can reconstruct your approved business facts from your published evidence without guessing. ACE reports the exact facts it could and could not recover, the evidence behind each, and re-tests the score after every accepted change.
What is Agent Actionability?
Agent Actionability is a score out of 100 that measures whether an AI agent can find the legitimate next step on your site, such as a call, contact form, quote request, booking or consultation, without dead ends, conflicting paths or unsupported assumptions.
Is the Website & AI Safety Baseline a security service?
No. The Website & AI Safety Baseline is a bounded hygiene check included with every managed engagement. ACE checks covered public and authorized site surfaces for common web and AI-agent risk patterns, verifies accepted fixes and monitors covered regressions. It is not a penetration test, SOC, MDR, incident response or a guarantee against compromise.
How does ACE connect to my website?
The free Visibility Check uses public evidence only. If you become a customer, ACE detects the likely website platform and presents one Connect Website flow. Where the platform supports native authorization, you sign in with the platform and authorize ACE there. Unsupported or legacy sites fall back to the safest delegated source or webmaster handoff. Connecting never grants blanket write or publish authority.
Can ACE change my website automatically?
Only after you authorize a supported least-privilege connector and ACE has accepted the write policy for that platform. Every change is prepared in an isolated sandbox with an exact diff and rollback plan, waits for approval, and is independently verified after it is applied.
What does ACE cost?
The Visibility Check is free and uses public evidence only. A Search + AI Visibility Audit is $950 one-time and is credited toward your first Managed month. Visibility Monitor is $399 per month for continuous scoring, alerts and recommendations without remediation. Managed Search + AI Visibility starts at $1,500 per month, and the Technical SEO and Local Search Growth tiers start at $2,000 per month. Verified Site Improvement for non-Managed customers starts at $500 per approved change set. Prices are in USD per website; exact scope and any setup fee are frozen in your written agreement before paid work begins.
How is ACE different from an SEO agency?
ACE replaces activity reports with receipts. Every engagement produces a timestamped baseline, exact findings with evidence, exact changes you approved, independent verification against fresh public evidence, and recurring monitoring. Missing evidence is reported as unknown rather than counted as a pass.
Get your free Visibility Check
Tell ACE what you sell, who you serve and where. We review your public site and prepare a bounded check of relevant buyer questions on accessible search and AI surfaces. You receive the observations, their limits and a useful next step by email after review. No passwords or website access are needed. See exactly how the check works.
- Public evidence only. Nothing is changed on your site.
- A person reviews every audit reply before it is sent.
- No obligation, no ranking or citation promises.
- Prefer email? ACE@AgentCommerceExchange.com
Direct answers for buyers and machines
Understand Search + AI Visibility before you buy it.
ACE publishes the same plain-language answers people, search systems and AI agents should be able to verify from the site. These answers describe the service; they do not promise third-party rankings or recommendations.
ACE service catalog reviewed 2026-09-09. Material service or policy changes trigger a fresh review and monitoring baseline.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization improves how clearly a business exposes its identity, services, facts, evidence and direct answers so search engines and AI systems can interpret them. AEO cannot force any external platform to index, cite or recommend a business.
How do Search, AEO, GEO and SXO work together?
SEO improves findability and technical search readiness. AEO improves answerability. GEO improves AI sourceability and generative visibility evidence. SXO improves the experience and next-action path after discovery. ACE manages them together while preserving separate evidence and claim boundaries.
What does Managed Search + AI Visibility include?
ACE captures a baseline, monitors the public site and authorized measurement sources, detects regressions and opportunities, prepares bounded fixes, verifies accepted changes and records the work in a Value Ledger. The exact scope depends on the customer plan and authorized connector.
How does ACE prove value?
ACE records what was observed before work, what changed, what was verified afterward and which search or business outcomes were actually measured. Operational improvements, assisted outcomes, modeled opportunities and directly attributed revenue remain separate.
Does ACE guarantee Google rankings, AI citations, traffic or revenue?
No. ACE improves and monitors the inputs a business controls. Google, Bing, AI assistants and other external systems independently control crawling, indexing, ranking, citations and recommendations.
Can ACE change a customer's website automatically?
Only after the customer authorizes a supported, least-privilege connector and ACE has accepted the relevant write policy. Otherwise ACE operates in Monitor & Recommend or Webmaster Handoff mode and independently verifies the published result.
Generative Engine Optimization · evidence, not promises
AI Visibility measures whether generative systems can use your public evidence—and what supported observations show.
ACE treats GEO as a distinct AI Visibility evidence plane inside Managed Search + AI Visibility. We improve sourceability, entity/fact consistency, query coverage, freshness, crawler eligibility and agent-ready actions. External generative engines still control retrieval, citations, rankings and recommendations.
What is Generative Engine Optimization (GEO)?
GEO improves how clearly public business evidence can be retrieved, grounded and used by generative search and AI-answer systems. ACE scores the inputs it can verify and keeps externally observed generative visibility separate.
How are SEO, AEO, GEO and SXO different?
SEO covers findability and technical search quality. AEO focuses on explicit facts and direct answerability. GEO adds grounding/sourceability, fact consistency, freshness and generative visibility measurement. SXO covers the user experience and legitimate next-action path. ACE manages them together without collapsing them into one misleading score.
Does GEO guarantee AI citations or recommendations?
No. ACE can improve and verify public evidence, crawler eligibility and machine usability. ChatGPT, Google, Bing, Copilot, Gemini and other independent systems decide whether to retrieve, cite, rank, recommend or select any source.
How does ACE measure generative visibility?
Where authorized evidence exists, ACE records Google generative-search observations, Bing AI citations/cited pages/grounding queries and ChatGPT referral analytics separately from traditional search performance. Missing measurement stays UNKNOWN and earns zero in the GEO measurement plane.
What does ACE control?
ACE can audit and improve SEO readiness, answerability, grounding/sourceability, entity and fact consistency, crawl eligibility, freshness, agent actionability and the covered Website & AI Safety Baseline.
What does the business confirm?
Qualified inquiries, calls, forms, pipeline, closed sales and revenue are business outcomes. ACE records customer-confirmed or directly attributed evidence separately instead of converting visibility changes into invented ROI.
GEO claim boundary: ACE improves and measures supported inputs and observations. It never guarantees third-party citations, rankings, recommendations, traffic, leads or revenue.